20 July 18

New product launch for InCosmetics – iBase+ Range

Following the successful range of the iBase Range at InCosmetics 2017, Inovia International is pleased to launch their iBase+ range of cosmetics and personal care bases at InCosmetics Amsterdam 2018.

The iBase+ range offers a bespoke range of fully customisable bases within proven and substantiated actives, e.g. anti-aging, anti-pollution, together with a chosen or bespoke fragrance, including natural, and a specific extract or exfoilant. This combination provides you with a finished product that is ready for your retailer and consumer.

The range is developed and supported by the Inovia technical team, who are leaders in the manufacturing of natural and organic ingredients and prominent contract manufacturers to the personal care and cosmetics industry.

Charcoal products continue to be much in demand and experience rapid growth. This is due to the purifying and detoxifying benefits that they are perceived to give, in the market over the last year. Charcoal is still on trend, and to meet these demands Inovia has launched a natural Charcoal clay face mask which they will be launching at InCosmetics.

The mask itself is the iBase Emulsion Clay Mask, made from natural clays to withdraw the impurities from the skin and is an emulsion base. The base contains Argan Oil and Shea butter to moisturise the skin. The base is adaptable and able to incorporate a wide range of actives, essential oils and extracts.

Visit Inovia at stand M10 to find out more or enquire at sales@inoviainternational.co.uk

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